A europewide successful food manufacturer sets himself the target to open up a perfect kebap and burger fast food shop. Therefore a consistent concept from naming to employee clothing is needed.
Concept and design of a corporate design with print, packaging, web and interior focus. All media are to be attended to one another. The well-thought-out systematic prefigures the upcoming franchise.
A mascot is name patron and takes care of a high brand recognition. Oriental appearing patterns – made from classic fast food elements – emphasise the type and origin of the food. The in the space staged typography communicates the core messages of the restaurant concept.
OTTOMAN’S Corporate design | Logo
OTTOMAN’S Corporate design | Oriental stylistic elements
OTTOMAN’S Corporate design | Patterns
OTTOMAN’S Corporate design | Pictograms of main dishes
OTTOMAN’S Corporate design | Exploded view poster
OTTOMAN’S Corporate design | Flyer with special offers
OTTOMAN’S Corporate design | Packaging
OTTOMAN’S Corporate design | Interior view of dinding area
OTTOMAN’S Corporate design | Counter with dynamic srcreen menu